At Schleich, we believe that promoting creativity and rich imagination is one of the most valuable gifts you can give a child. The best part of it is: a child’s creativity, as well as their imagination, develops almost by themselves with the right playing concepts. Our figures can be experienced using one’s eyes and hands due to their high-quality craftsmanship and great surface design. Thanks to constantly new, wonderful playing experiences, the child’s development are stimulated – be it with the lovingly designed individual figures or our diverse playing worlds.
Bruder
BRUDER products are developed as “model-like toys” to foster this premise. Model-like to encourage role-play when simulating the real environment, functional to understand contexts by physically grasping the situation. We focus particularly on the balanced correlation of easily manageable toy functions while simultaneously representing true replicas and providing durability that is as high as possible. The company’s slogan “Just like the real thing” is symbolically reflected most of all in Professional series products.